KRAFTON SHARES ITS VISION FOR BUILDING GLOBAL FRANCHISES AT GAMESCOM 2026
Five upcoming titles showcase KRAFTON’s push to create new kinds of play across original worlds, distinct creative studios and established franchises KRAFTON, Inc. today hosted KRAFTON Media Day 2026 at gamescom in Germany, its third consecutive year holding the event, outlining its vision for building enduring global franchises by connecting bold creative ideas with players around the world. The presentation featured five upcoming titles spanning across different genres: NO LAW, Project ZETA, Age Twisters, TARAE: The Unbound and PUBG: DED.NET. Together, the lineup reflects KRAFTON’s broader publishing approach of challenging established genre conventions, supporting the unique creative identities of its studios and reimagining existing franchises in new ways. Opening the presentation, Taeseok Jang, Head of Global Publishing and PUBG Franchise at KRAFTON, reflected on PUBG’s evolution over nearly a decade and the lessons learned from growing the franchise alongside its players. He emphasized that KRAFTON is applying those experiences across a diverse group of creative studios as it looks to reach new kind of players. “Creating games that are remembered for years is difficult, and it takes time. There are no shortcuts, and there is no easy path. Just as PUBG endured that journey and reached its fans, I hope the games on this stage will ultimately reach theirs and be loved as well,” said Taeseok Jang. “We will keep moving boldly forward on that journey, together with our players.” Highlights from KRAFTON Media Day 2026 include: NO LAW – Empowering Players to Create Their Own Stories: Claës af Burén, CEO of Neon Giant, introduced the studio’s immersive open-world FPS RPG set in the lawless city of Port Desire. Built around systems that react to player choices and actions, NO LAW is designed to create different opportunities, threats and stories for every player. Neon Giant is using various latest Unreal technologies to maximize player agency and imagination, creating an immersive world where there is no wrong way to play. Project ZETA – Moving Beyond Traditional MOBA Conventions: Namseok Kim, CEO of NIRVANANA, presented the studio’s Multi-team Tactical Arena (MTA) game, which removes the traditional laning structure of MOBAs and puts four teams of three into objective-driven combat from the opening moments of a match. NIRVANANA is focused on finding new forms of tension and fun for MOBA players, while continuing to evolve the game together with its community through global testing. Age Twisters – Connecting Generations Through Co-op Play: Jordi Ministral and Alexis Corominas, Co-founders and Directors of Piccolo Studio, introduced the two-player co-op adventure following a grandfather and granddaughter across four stages of life. Different abilities and dynamically changing dialogue bring generational differences directly into both gameplay and narrative, reflecting the studio’s decade-long focus on games that connect with players on an emotional level. TARAE: The Unbound – Reimagining Eastern Imagination Through Dark Fantasy: Inyoung Koo, CEO of Boundary, presented the Eastern dark fantasy action RPG inspired by the Buddhist cycle of reincarnation and the concept of karma. Drawing from the mythology, aesthetics and cultural imagination of East Asia, TARAE: The Unbound brings these influences into its world, classes, combat and narrative to offer a distinct alternative to the Western medieval traditions commonly associated with dark fantasy. PUBG: DED.NET – Reimagining the PUBG Franchise in a New Form: Dave Curd, Creative Director at PUBG STUDIOS, introduced a new title that builds on the survival and competitive identity established through PUBG: BATTLEGROUNDS while moving beyond the traditional battle royale formula. Set in Cascadia in 1996, a world inspired by the Pacific Northwest of the 1990s, PUBG: DED.NET expands the franchise into a new setting and a roguelite run structure, where each session and player choice can shape what comes next. KRAFTON will showcase all five titles throughout gamescom 2026 which is taking place at from Wednesday, August 26, through Sunday, August 30, 2026, in Cologne, Germany. Visitors to the KRAFTON booth in Hall 9 at Koelnmesse will have opportunities to experience the lineup through a range of on-site programs. For more information about KRAFTON at gamescom 2026, visit www.krafton.com/gamescom2026.
