Hi friends, YouTube is stepping up its fight against misleading content, especially in India. The platform recently announced that it will be cracking down on videos with misleading titles and thumbnails, often called “egregious clickbait.” This is part of YouTube’s ongoing effort to ensure viewers have a trustworthy experience when they visit the platform, particularly for news and current events. What does this mean for creators? Essentially, YouTube plans to increase enforcement against videos whose title or thumbnail promises something the actual video does not deliver.
In Short
YouTube will start rolling out stricter measures in India over the coming months
This is part of YouTube’s ongoing effort to ensure viewers have a trustworthy experience
YouTube plans to increase enforcement against videos whose titles or thumbnails are misleading
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