Infinix India Shakes Up the Game with Its Bold ‘Question the Noise’ Campaign
~Cutting through the noise, the brand film featuring Gen Z actor Piyush Khati showcases Infinix’s commitment to product innovation over excessive marketing with the launch of Note 50x 5G+
Infinix, a rapidly growing new-age technology brand, has launched its latest brand film titled ‘#QuestionTheNoise‘. In a market saturated with flashy advertisements, Infinix takes a refreshingly honest approach by highlighting its dedication to product excellence rather than marketing hype. The film features rising star Piyush Khati, known for his performance in Netflix’s acclaimed series Class, in a satirical narrative that resonates with the discerning new-age audience.
At the heart of this campaign is the launch of Infinix Note 50x 5G+, a smartphone designed to redefine performance, processor and user experience. Breaking away from traditional marketing strategies, Infinix introduces a witty concept in the film that portrays how the company’s marketing team was left with minimal budget for advertisements because the engineers invested every resource into perfecting their products. This tongue-in-cheek approach cleverly conveys Infinix’s commitment to innovation and quality, suggesting that superior products don’t need excessive promotion.
The core message of ‘#QuestionTheNoise’ centers on Infinix India’s unwavering focus on creating breakthrough technology that delivers genuine value to consumers’ lives. By taking this bold and strong stance against industry norms, Infinix reinforces its dedication to providing best-in-class features at accessible price points. The brand film adopts a chaotic, high-energy approach to its surroundings. Amidst this frenzy, Piyush injects humor, playfully navigating the chaos while steering the focus back to what truly matters—the product.
“As a new-age brand, we understand that today’s consumers seek authenticity and real value. With #QuestionTheNoise, we emphasize that true innovation speaks louder than marketing hype,” said Anish Kapoor, CEO, Infinix India. “This film playfully showcases our commitment to investing every resource into building a smartphone that redefines performance and user experience. At Infinix, we believe that great products speak for themselves. The Note 50x 5G+ is a testament to that—designed to deliver the right innovation at the right price. With #QuestionTheNoise, we invite consumers to focus on what truly matters: real value, meaningful features, and a smartphone that delivers where it counts.”
The Note 50x 5G+ boasts cutting-edge technology with Android 15-based XOS 15, offering features like improved personalization, fluid animations, and smarter AI features, a powerful MediaTek Dimensity 7300 Ultimate SoC, ultra-fast charging, and Military grade certification, all packaged in a sleek, stylish design. With this launch, Infinix continues to challenge industry norms by prioritizing innovation and real value for consumers over extravagant marketing spend.
Infinix has established itself as a pioneer in new-age technology, with an expanding portfolio spanning smartphones, laptops, TWS, Tablets and smart TVs designed for the tech-savvy new-age demography. Known for exceptional design, quality craftsmanship, and cutting-edge technologies, Infinix products consistently deliver value that goes beyond marketing promises.
Launching on the 27th of March, Note 50x 5G+ will be available exclusively on Flipkart.
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