realme, the Most Trusted Technology brand, announced its investment of INR 26.8 crores for the manufacturing of realme Buds Air 3 in India. This action re-affirms realme’s commitment to the government’s ‘Make in India’ initiative, boosting local production and job generation in the country. realme Buds Air 3 will be manufactured in partnership with KHY Electronics and is expected to accelerate the local procurement of production consumables, product accessories, and packaging materials, creating more labor demand for local Indian suppliers. The investment in realme Buds Air 3 production will create up to 1,000 employment opportunities in India.
Commenting on the development, Mr. Madhav Sheth, CEO, realme India, VP, realme, and President, realme International Business Group said, “India has always been one of the most important markets and investment destinations for realme. I am proud to say that we have made great strides in our ‘Make in India’ endeavor, achieving full local production of all smartphones and smart TVs in India. With this investment, realme Buds Air 3, our flagship TWS earbuds with best-in-class Active Noise Cancellation, becomes India’s first locally-produced Active Noise Cancellation TWS earbuds with 100% localized production in the country. We always Dare to Leap and have bold and ambitious plans to strengthen our manufacturing capabilities in India. This year we are working towards achieving 100% local production of hearables and wearables as well and meet the burgeoning needs of millions of technology users in the country”.
realme has supported the Govt’s ‘Make in India’ vision, from the early days of its inception. With India being one of the most significant growth markets for the company, the company has actively promoted localized production through local investment, technology introduction, talent introduction, and other actions. Since 2019, realme has invested INR 300 crores in establishing eight SMT lines in India for smartphone manufacturing. Currently, all realme smartphones and smart TVs are 100% Made in India. To date, realme has partnered with many OEMs including Bhagwati Products Limited, Videotex International Pvt. Ltd., and KHY electronics to enhance its domestic manufacturing capability. realme has also created 13,000+ job opportunities throughout its investment strategies, aiding local manufacturing practices in India.
realme Buds Air 3 is the industry’s first TWS earbuds with TÜV Rheinland’s high-performance certification. It offers an industry-leading 42dB Active Noise Cancellation and is the only TWS in the segment to come with a Customized Auto-Tuning feature. The partnership with KHY electronics, India’s No.1 EMS factory, ensures highest standards of excellence in production of realme Buds Air 3 as well as other AIOT products like realme Watch 2 Pro, realme Buds Wireless etc.
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